INDEPENDENT WEB DESIGN · KEREN RAZ

Your business,
thoughtfully translated.

A website that reflects who you are, communicates your value, and helps the right people connect with you.

Explore selected work
WHAT GUIDES MY WORK

Clear thinking.
Design that works.

Hi, I’m Keren, the designer behind Raz Digital Design. I combine business understanding, user experience and technical expertise with a thoughtful eye for design. Together, we create a website that feels unmistakably yours — thoughtfully designed to look beautiful and work for your business.

01 / CURIOSITY

Understanding before answers

Your goals, audience and content shape the brief. Understanding them gives the website a clear purpose and a useful foundation for every design decision.

02 / INTENTION

User experience with purpose

Clear navigation, readable typography and a considered content hierarchy help visitors find what they need. Your visual identity gives that experience its own character.

03 / COLLABORATION

Design and development, connected

Website planning, bespoke design and WordPress development come together in one process, with direct communication and a consistent focus on the finished experience.

The process

Considered in every detail.
From first ideas to launch.

A structured process connecting website strategy, user experience, visual design and development — with clear decisions at every stage.

01

Discover & understand

We define your goals, audience and what the website needs to achieve. I review your content and existing presence to establish the brief, priorities and direction.

A focused website brief with clear goals, audience and requirements.
02

Define & structure

I map the sitemap, page structure and user journeys. Content hierarchy, navigation and calls to action are planned around what visitors need to understand and do.

A clear website structure, content hierarchy and visitor journey.
03

Design around your identity

I develop a bespoke visual system for your website: typography, color, imagery and page layouts. Each design balances your identity with usability, readability and a consistent experience across screen sizes.

A cohesive visual system and responsive page designs.
04

Build, refine & launch

I build the website in WordPress and refine its responsive layouts. Before launch, I check navigation, links and key interactions across mobile and desktop, then polish the final details.

A responsive WordPress website, checked and ready to launch.

Let’s talk aboutyour website.

Get in touch

Selected work

Selected websites.
Designed with purpose.

Screenshot of the service cards on Ella Dgani’s websiteView website

Ella Dgani

Learning & content

A personal website connecting ideas, content and learning experiences.

Screenshot of the Chen Barzilay homepageView website

Chen Barzilay

Counseling & workshops

A professional website for a couples and family counselor, with registration for courses and workshops.

Hillel Properties · In progress
Preview of the Hillel Properties website under development

Hillel Properties

Real estate & development

A project marketing website for a real estate and development company in Koh Phangan.

In progress

Client perspectives

The experience.
In your words.

Scroll to explore

“Keren took the time to understand the atmosphere we wanted to convey at Sitaya and translated it into a website that feels true to the place. Her attention to detail made a real difference, from the overall visual direction to the smallest finishing touches. She’s responsive, approachable and always available to help with adjustments and changes.”

Inbal Toren
Inbal TorenManager, Sitaya Villas

“My work brings together content, learning and experience. Working closely with Keren helped turn the idea I had in mind into a real, tangible website. Through our conversations and shared thinking, she gave the different parts of my work a clear structure and a visual language that feels personal and true to me.”

Ella Dgani
Ella DganiLearning & content

“It mattered to me that the website felt warm, approachable and professional. Keren brought creativity, a broad design perspective, care and sensitivity to the entire process, creating a website that truly reflects who I am and the way I want to present myself and my work to the world.

She’s always available to think things through together, explore ideas and make adjustments. You can feel that she genuinely cares about you, your vision and your business.”

Chen Barzilay
Chen BarzilayCounseling & workshops

“The course needed a website that could communicate both its practical information and its spirit. Keren helped bring those together in a considered design, giving the course a clear and personal online presence.”

Nami Peled
Nami PeledOnline education
About me

One point of contact.
A connected process.

Keren Raz, founder of Raz Digital Design

I’m Keren, the designer behind Raz Digital Design. I plan, design and develop bespoke WordPress websites, bringing business strategy, user experience and visual design into one connected process.

My approach starts with understanding what makes your business distinct, then translating that into clear content, intuitive navigation and a visual language that feels right. I consider how each page works, as well as how it looks.

You work directly with me from the initial brief through design, development and launch. I keep the experience consistent across devices and help you make informed decisions about structure, functionality and the finishing details.

Tell me what you do.

Have a new website in mind, or an existing one that needs a clearer direction? I’d love to hear about your business and what you want to achieve.

Let’s talk on WhatsApp